Frequently Asked Questions

It’s possible but I try to show only a few samples of work in my portfolio otherwise it would be enormous.

Part of being a good designer is seeing your industry from the point of view of your potential clients as well as your existing ones.

Acquiring a detached view requires that I ask some questions a five year old might ask. It’s often the case that there is a disconnect between the people in your business and potential clients due in part to language used (acronyms, etc.) and assumptions about what a potential client might understand.

I am currently solo but can work with other people for more ambitious projects. I prefer to present an accurate picture of myself; openness, honesty, and transparency are my core tenets.

If the right opportunity comes along I will consider an exclusive relationship.

Every client and project is different. Some clients have little experience with designers and in such cases I take time to explain and guide. When working with an agency or experienced client I fit in with their preferred way of working.

When I was making this website I documented some of the process and that can be seen here.

I am meticulous and I do believe that the devil is in the details. Much of a design or brand is not at the forefront of a user's consciousness. They do however sense when things are not quite right and that can mean that they will walk away.

I am primarily a visual designer with a traditional art & design education. As well as screen design I have lots of experience of graphic design, branding design and some animation. I design with Adobe XD and other programs and send graphics and specifications to developers. I can start from the blank page or with supplied wireframes.

I am not a full-time web developer – although I did make this website by hand and from scratch – but I have skills in that area and that really helps when communicating clearly with developers.

I usually work on bespoke projects.

There's nothing wrong as such with off-the-shelf or modular do-it-yourself page builders when all you want is a simple website. On the other hand they often look like hundreds of others and aren't particularly unique nor memorable.

I like to work on projects that take at least a week or more to complete, long enough to make a thoughtful and useful contribution but I am flexible enough to cater for whatever needs you may have.